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Friday, 11 November 2011

Business Spotlight: Ryanair

Business Spotlight is a regular feature in our A level Business Studies classes where students are asked to give a brief talk at the start of the lesson on a topical business issue. It's amazing how many news stories - whilst not obviously considered "business news" - have a "business" side to them (think X-Factor's falling viewing figures; Is it coming to the end of it's product life cycle?) and often it is these stories which prove to be the most interesting. The key to a good feature however, is to dig a little deeper behind the obvious headline and try to identify the underlying business strategy.

Matt Bullock (Year 13) did just that:

My last spotlight presentation was about how Airbus had predicted a drop of 29% in profits for airlines but Ryanair has recently stated that they have made a rise in profits of 23%.
In this article, Airbus has predicted that Airline profits will fall by nearly a third in 2012:
An interesting contrast of views but as ever, Ryanair's Michael O'Leary sees an opportunity as his airline seeks to mop-up the unwanted short-haul slots that British Airways acquired through it's recent takeover of BMI.



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