Our visit to Cadbury World

On Friday 20^th April 2012, a group of year 9 and 10 students embarked on a 3 hour coach journey to Cadbury World in Bourneville, Birmingham.

Once we had arrived and checked in we got stuck into all that Cadbury World had to offer. We found at the door you got free chocolate and we went through a jungle where we learnt about the origin of the cocoa bean. As we enjoyed our free chocolate we found ourselves in a Victorian high-street, called Bull Street, where the first Cadbury’s tea shop was started in 1824.

We were then taken into a theatre where they showed us a film about how John Cadbury set up the company and then merged with his brother, and how the company expanded from there. After that we were taken into another theatre about how chocolate is made and processed; they also shook our seats to make it a lot more interesting and exciting!

Soon afterwards, we made our way into the Factory where we could see the chocolate being processed, from liquid chocolate into finished packaging. A worker showed us how the chocolate is moulded and we even got a little shot of liquid chocolate.

After this we had great fun going around a little track on these electric cars, which went through the stages of Cadburys. It was quite fun, but it was so slow…and embarrassing, Mr Leet’s photo wasn’t the best!

As we walked around the factory we saw different advertisements for Cadbury, including the robotic gorilla playing the drums, and were given more free chocolate bars.

After that we were allowed to enter the mother of all chocolate shops where you could buy a 1kg bar for just £4.99.

After lunch we went to the Essence exhibition where we learnt about how John Cadbury and his brother discovered the glass and a half of milk, we then entered a chocolate bar, which was amazing, we got to make our own chocolate concoction and eat it, it was delicious!

After the fun of making our own chocolate concoction we had a seminar where we learnt about the takeover of Cadbury by Kraft and the affects this had on the business.  We also learnt about reasons for John Cadbury choosing Bourneville for his factory and who the stakeholders of Cadbury are.

Overall we had a fantastic day at Cadbury World, we learnt about how the business was run and how Kraft took it over, we also learnt about the history of Cadbury and how it has changed ownership over the years. It was very worthwhile going to Cadbury and I enjoyed the day out.

By Rachael Holland, Adam Shalders, Ryan Dunkley and Reece Benson