The Real Business Challenge

 

This term, Business Studies students in Year 10 have been working on project called The Real Business Challenge. The challenge is run by Coca-Cola and the students' brief is to develop a new, sustainable healthy juice brand that has clear health benefits for the consumer. The juice brand must be original – including a brand name, logo and slogan - and the health benefits, packaging and ingredients must be clearly defined. Only one team can go forward to represent Newton Abbot College and after a hotly-contested competition to date, we have two finalists. In order to help us decide the winning team, we would like our blog readers to take part in a vote. Each team has submitted a 150 word pitch for your consideration. Please take some time to read the submissions below and click on your preferred choice at the top of this blog ....

FRISTA, a simple idea that works. 4 ingredients producing a flavour that would make you think it has 10. We aim for FRISTA to be consumed by teenagers, however our drink can be consumed by all ages. Raspberries have been proven to lower the risk of cancer therefore including these as our main ingredient makes our drink healthy and helpful. The lemon provides a slight tang and the raspberries give natural sweetness. Research shows 20% of 14-16 year olds are obese. This NEEDS to be addressed and our drink contains 85% fruit juice. The biggest event of the world came to London: The Olympic Games in 2012. The motto was “Inspire a generation”. How can you inspire a generation when one in five 14-16 year olds are unable to participate? We have created FRISTA to lower these levels.

Lower costs. Big flavour. Keeping it healthy.

FROOSH is a new, contemporary brand of smoothie as it’s designed for young teenagers.  Our brief was to create a healthy tongue-tingling beverage to appeal to you. Our product is priced at an economical £1.89 for 500ml. We analysed the beverage industry in the hope of enticing you as our consumers. In comparison to competitor brands such as Innocent, our product offers both an inexpensive price and an indulgent taste. We asked the public for their views on our drink. The majority of them chose a mango and passion fruit smoothie. To create the finest drink for you, we chose the most beneficial ingredients to make ‘healthy living easy’. Within FROOSH every ingredient obtains a health benefit: Mango is a source of potassium and potassium is an important component of cell and body fluids. We also use passion fruit - a rich source of minerals, vitamins and fibre