 | ||
| L-R: Aaron Lake, Abbie Wyatt, Ben Passmore, Reece Benson, Hannah Matson, Luke Sage & Toby Cook |
Bristol City FC's Ashton
Gate Stadium was the venue for the South West Regional Final of Coca-Cola's
Real Business Challenge and a team of students from Newton Abbot College were
there to do us proud. The team who devised "Frista" (see earlier blog
post) had qualified as one of the top eight finalists from the region and
arrived at the venue to face a previously unseen challenge: devise a campaign to
promote public awareness for Special Olympics GB.
Special Olympics GB is a
recognised member of the Olympic family with a unique role to play. Whilst we are
all familiar with the Paralympics and its sports competitions for elite-level
disabled athletes, the Special Olympics fosters community sport all-year-round
at all levels for those with intellectual (learning) disabilities. You can find
out more about it here.
Working with their
business mentors from Coca-Cola Enterprises, the students were required to plan
a media campaign – with associated celebrity endorsement, radio advert and
campaign poster - and present their work to an audience of around 90 people
including the judging panel.
It was quite a challenge,
but one which the Newton Abbot College team rose to admirably and although their
SOFestival idea was a great concept, it was sadly not one which would earn them
a place at the National Final at Wembley Stadium next month.
Nevertheless, the Coca-Cola Real Challenge has
proved to be a fantastic experience for our students and there is no doubt it
was a great achievement to win through to the regional final stage of the
competition. They’ve set a very high standard for our entries to meet next year
and Mrs Davey & myself are looking forward to seeing if our Business
Studies students can go one step further ….
No comments:
Post a Comment